The second product built on Fresh helps teams spend less time untangling bookings and more time serving their communities

Every summer, families miss out on the programs they want because registration is slow, confusing, or just plain frustrating. Community staff feel it too, fielding calls and untangling waitlists that shouldn't be this complicated.Fresh is a new platform built for your community and the way you work. Intelligent workflows cut down the steps for users and staff at every turn. Personal recommendations meet people where they are, and conversational inputs turn complex tasks into a single, simple prompt.Starting with Community Self Serve, people can find the right program or space and book it in seconds. Facility Booking keeps bookings, billing, and contracts moving without extra effort from your team. More products are on the way.Fresh: built to feel like second nature.Learn more about Fresh at tractionrec.com

PHILADELPHIA, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Traction Rec today introduced Facility Booking at the National Recreation and Park Association (NRPA) Annual Conference. The second product built on Fresh, Traction Rec's new AI-powered platform for community recreation, Facility Booking gives teams one place to manage facilities and resolve booking conflicts as they happen.

Many parks and rec departments already take bookings online. The harder work comes after: setting up a league's season entry by entry, reworking bookings when schedules change, and sorting out conflicts by hand.

Facility Booking takes on that work. Staff set up large, recurring bookings by describing them in plain language, and the assistant builds each session and prepares the contract. When a season shifts or a space closes, bookings can be amended or moved without starting over. Facility Booking also works to avoid conflicts rather than just flag them, suggesting comparable openings when a time is taken and recommending adjustments staff can accept in a click.

“Parks and recreation facilities belong to the whole community, and the teams who manage them are often doing that work with tools that weren't built for it,” said Bill De Vries, Director, Product, at Traction Rec. “Every hour spent sorting out a double booking is an hour not spent on programs and people. Facility Booking gives that time back, so a league, a family, or a neighbourhood group gets clarity and confidence and the space gets used the way it was meant to be.”

Facility Booking is part of Traction Rec's growing work with parks and recreation agencies, building on its experience serving YMCAs, JCCs, and Boys & Girls Clubs.

Attendees can see Facility Booking in action at NRPA booth #2218, with live demonstrations throughout the exhibit hall days.

Facility Booking is available today for early access. It follows Community Self Serve, the first product on Fresh, which launched at YMCA General Assembly earlier this month. More Fresh products will follow in the new year. Agencies can visit tractionrec.com/fresh-platform or contact hello@tractionrec.com to learn more.

ABOUT TRACTION REC

Traction Rec pairs an intuitive and modern user experience with a proven CRM foundation, Salesforce, helping community organizations deepen the experiences of constituents and create greater community impact. Traction Rec serves municipal Parks & Recreation departments, YMCAs, JCCs, and Boys & Girls Clubs of America. Learn more at www.tractionrec.com.

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2431e7cc-d263-4fb6-b485-bef730b7d797

CONTACT: MEDIA CONTACT

Heather Ballachey
Director of Marketing, Traction Rec
hballachey@tractionrec.com
604 620 6143