NEW YORK--()--Ash, a leading at-home health testing platform expanding care to reach those most in need, announces a major brand evolution alongside strategic investments in leadership and product innovation that represent the future of the organization and its focus on further expansion into the payor market.

Following the close of its Series A financing led by a national federal benefits company in 2024, Ash has deepened its commitment to bridging care gaps and increasing access to care through at-home health testing. The company has secured major national health plan contracts and expanded its leadership team to drive further growth across the payor market.

To reflect this evolution of the business, Ash is unveiling a new brand identity that embodies the company’s dedication to providing exceptional solutions that payors can rely on. While Ash initially broke into the space through digital health partnerships, rapidly expanding work with health plans necessitated the renewal.

Key Leadership And Board Appointments To Accelerate Payor Expansion

To deepen its expertise and strategic counsel, Ash has appointed seasoned payor and digital health executives to its Board of Directors, who bring over 50 years of combined experience:

  • Julie Smith, Chief Growth Officer of tango, previously President of Advantage Solutions at BCBS of Michigan, and President of Senior Business at Anthem Inc.
  • Jamie Hall, President and Chief Executive Officer of CirrusMD, previously Chief Commercial Officer of Transcarent

The company also welcomes two leaders to the Ash commercial team. Robyn Dietz has been appointed as Vice President of Payor Sales, formerly Vice President of Growth Strategy at Quartet Health, a digital behavioral health company. Alexis Tilburg joins as Vice President of Product Marketing, formerly Senior Director of Product Marketing at LetsGetChecked, an at-home healthcare company. They will bring their direct experience in working with major health plans to strengthen Ash’s market presence and deliver impactful digital solutions to payor’s members.

Investing In The Future Of Payor Innovation

Ash has built engagement, integration and reporting tools designed specifically for payor customers to ensure seamless implementation and ongoing value for health plans and their members.

For years, Ash has enabled digital health leaders to deliver care through payor-sponsored products, driving measurable improvements in clinical outcomes. With its direct expansion into the payor market, Ash is leveraging its proven impact to help payors enhance member engagement and increase value by improving adherence.

"Ash’s track record of success with our robust client base of digital health organizations has enabled us to build a reliable and flexible platform. This platform has now been expanded to support our growing payor clients and their unique needs," said David Stein, Ash CEO. “With health plans looking for partners to integrate high-impact digital health solutions to enhance engagement, Ash is uniquely positioned to lead the way”.

To learn more about Ash, visit https://www.poweredbyash.com.

About Ash

Ash is a leading at-home health testing platform expanding care to reach those most in need. Working closely with our partners, we tailor end-to-end testing solutions that meet the unique needs of any health organization’s population.

Our strength comes from our unmatched understanding of people—whether that means learning the best ways to reach them or innovating a new way to keep them connected and cared for. We use our deep knowledge to develop field-tested best practices that engage hard to reach patients and members where they are. Because when people come first, better health outcomes are possible for all.